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Fisher Communications, Inc.
Fisher Communications, Inc.
Fisher Communications, Inc.
Fisher Communications
Eugene, OR
Fisher Communications
Fisher Communications

KVAL CBS 13Fisher owns & operates one television station in the Eugene market:

From the Oregon coast to the Cascade mountains the area’s natural wonders make it ideal for sightseers and outdoor enthusiasts. Whitewater rafting, skiing, hiking, mountain biking and fishing are among local favorites. Art galleries and museums are as plentiful as performing arts groups offing ballet, opera, theater, symphony and a variety of musical festivals. From big city excitement to small town charm, the Eugene market offers a diverse mix of vibrant, livable communities.

Market Population and Rank: 
568,875    Ranking 122

Major Industries:
The area’s economic base includes forest products, agriculture, high-tech manufacturing, regional hospital & medical services, packaging, tourism, and fishing.

Major Employers:
Major employers include the state’s two major universities-University or Oregon in Eugene and Oregon State University in Corvallis, Hynix Semiconductor, Hewlett Packard, Symantec Software, Sacred Heart Medical Center, and Roseburg Forest Products.

Annual events/festivals:
Logging Conference, Oregon Country Fair, Eugene Celebration, Bach Festival, Oregon Jamboree, Oregon Festival of American Music

Socioeconomic Breakouts:

Ethnicity:
Caucasian   86.1%
Hispanic 4.1%
Asian 2.2%
African American 0.7%
Age:
18-24 years 16%
25-34 years 16%
35-44 years 18%
45-54 years 21%
55-64 years 13%
65-74 years 9%
75+ years 8%
Annual Income by Percentage:
<$25K 24%
$25-$34K 22%
$35-$49K 24%
$50-$74K 18%
$75k+ 12%
  
Education:
High School or less 7%
High School Grad 32%
Some College 31%
College Grad 19%
Advanced Degree 11%

Colleges and Universities: 
University of Oregon in Eugene, and Oregon State University in Corvallis

Unique landmarks/tourist attractions/amusement parks/Places of historical relevance:
University of Oregon campus, Hult Center for the performing Arts, Autzen Stadium & Reser Stadium during football season. Mac Court is the oldest division 1 Basketball facility still in use. Skinners Butte named after Eugene Skinner, hence the name Eugene. Prefontaine Classic Track meet. Crater lake America’s deepest lake

Climate/weather data:
Annual rainfall is 49 inches. Eugene’s Elevation is 426 feet. Average temp 53. Mild winters, long growing season, and few drastic weather changes are characteristic.

Sponsorable Events:
Family fun and Safety day, Arts Umbrella supporting Youth Symphony, Big Step in support of alcohol $ drug free high schools graduation parties,  American Diabetes Association “Kiss a pig”, March of Dimes Walkamerica, Holt International Children’s service auction and dinner, HIV Alliance RiverWalk and ride.

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Fisher Communications, Inc.
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