Yakima is a unique city…centered in its own ‘Sun Valley’ and centrally located in Washington state with access to 3 major cities within 2-3 hours by car. The climate is mild and dry. Summers are hot, while the winters cool with light snow from being on the leeward side of (and only 30 minutes from) the Cascade Mountain range. Great outdoor activities abound, such as, hiking, camping, hunting, fishing, skiing, river rafting and sun bathing. Cost of living is lower than most regions of the Northwest. Transportation is easy and it is the center of Medical Care for the Central part of the state.
Market Proflie
Yakima-WA (Yakima & Kittitas County)
Subset of “Yakima-Pasco-Richland-Kennewick DMA”
Market Population and Rank:
Total Yakima Metro 2+ 257,322 Total DMA Persons 2+ 555,000
DMA Rank 126
Major Industries:
Agriculture (45% of nation’s Apple output, international hop and fruit suppliers), Beef Suppliers, Premium Wines, light manufacturing (motor homes, packing equipment, aerospace, plastics, etc.), Medical Services
Major Employers:
Tree Top (Fruit Concentrates), Shields Bag & Printing, Western RV (Alpenlite, Alpine Motor Coach), Trail Wagons, Bunzl Extrusion, Yakama Nation Legends Casino, Memorial Hospital, Yakima Regional Hospital, Yakima Firing Center (military base)
Annual events/festivals:
Central Washington State Fair, Sunfair Parade, Spring Barrel Tasting, Case of the Blues & All That Jazz, Sunshine & Wine Festival, Hopfest, Gap-to-Gap Relay, Toppenish Pow Wow, Ellensburg Rodeo, Jazz in the Valley (Ellensburg), Silver Spur Rodeo, Cinco De Mayo (Sunnyside), etc.
Socioeconomic Breakouts:
| Ethnicity: |
|
| Caucasian |
57% |
| African American |
1% |
| Asian |
1% |
| Hispanic |
38% |
| |
|
| Age: |
|
| 2-5 years |
6.0% |
| 6-11 years |
11.4% |
| 12-17 years |
12.2% |
| 18-24 years |
11.1% |
| 25-34 years |
16.5% |
| 35-49 years |
17.8% |
| 50-54 years |
5.7% |
| 55-64 years |
11.1% |
| 65+ years |
10.0% | |
| Annual Income by Percentage: |
| <$15,000 |
25% |
| $15,000 - $24,999 |
18% |
| $25,000 - $34,999 |
16% |
| $35,000 - $49,999 |
17% |
| $50,000 and above |
24% | |
Colleges and Universities:
Central Washington University, Heritage College, Yakima Valley Community College, Perry Technical Institure, City University, WSU Extension Campus
Unique landmarks/tourist attractions/amusement parks/places of historical relevance:
Yakama Nation Cultural Center, Fort Simcoe, Ellensburg Canyon, Chinook Pass, White Pass Ski Area, various well-known wineries (Hogue, Porteus, Washington Hills)
Climate/weather data:
Elevation = 1,068’; Mild & Dry (8 inches rain/year); average temp = 63f; low of 19.7f (average January) and high of 86.7 (average July/August)
Sponsorable Events:
The events are: Central Washington State Fair ‘reports’, Central Washington Homeshow, Marine Corps Fitness Challenge, Silver Spur Rodeo, Gap-to-Gap Training Day, 3-on-3 Tournament, Yakima Farmer’s Market
