Fisher owns & operates two television stations in the Idaho Falls/Pocatello market:

Welcome to Southeastern Idaho and Western Wyoming.  It’s where great adventures begin, and where there is no end to the sky.  It’s where peaks and rivers still reside, and senses come alive.  Idaho Falls is nestled among the Rocky Mountains in the Snake River plain, in the shadow of the Grand Tetons.  Pocatello is located in Southeast Idaho in the western foothills of the Rocky Mountains along the Oregon Trail.  Very close proximity to Yellowstone National Park, Craters of the Moon, Sun Valley, and Jackson Hole.

Market Population and Rank: 
109,820 TV HH DMA #164 / 141,180 NSI TV HH / Total Persons 2+ 304,000

Major Industries:
Agribusiness, education, manufacturing, high-tech and nuclear research, recreation,  tourism and mining

Major Employers:
Idaho National Engineering and Environmental Laboratory, Idaho State University, Melaleuca, Union Pacific, J.R. Simplot Minerals, Astaris, Eastern Idaho Regional Medical Center, Portneuf Medical Center, BYU – Idaho, American Microsystems, Albertsons, Wal Mart

Annual events/festivals:
Museum of Idaho, Colonial Arts Theatre, Snake River Duck Race, Portneuf Riverfest, Sidewalk Art Show, Melaleuca Freedom Celebration, Relay for Life, Heritage Festival, Farmers Market, Live After 5, Dodge National Circuit Finals Rodeo, Simplot Games

Socioeconomic Breakouts:

Ethnicity: Caucasian 94% African American .4% Hispanic 5.9%   Age: 2+ 18+ 72% 18-49 years 47% 25-54 years 40% 50+ years 26%

Education: (persons 25+) Bachelor's Degree or higher 25.6%

Colleges and Universities: 
Idaho State University, Brigham Young University Idaho

Unique landmarks/tourist attractions/amusement parks/Places of Historical Relevance:
Museum of Idaho, Willard Arts Center, Snake River Greenbelt, LDS Temple, Tautphaus Park Zoo, Fort Hall Replica, Sacajewea Center, Minor League Professional Baseball.

Climate/weather data:
January average temperature 10 degrees / Summer average temperature 75 degrees