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 Fisher owns & operates one television station in the Roseburg market:
Roseburg is a great place to raise a family. Moderate climate with lots of things to do year round. Very scenic with many outdoor activities. Quality education and health care.1 Hour from the Oregon Coast and a little over 1 hour from the Cascade Summit and Crater Lake. Located 1 hour south of Eugene and 3 hours south of Portland on Interstate 5. Median cost of owner occupied housing is $104,800 vs. state average of $152,100.
Market Population and Rank:
KPIC is a satellite station of KVAL TV in Eugene, Oregon. ADI (market 122). KPIC coverage estimated at 30,000 HH.
Major Industries:
Timber, Small manufacturing and Tourism
Major Employers:
Roseburg Forest Products (3,000), Mercy Healthcare (1418), Cow Creek Band of Umpqua Indians (1100), Superior Lumber (650), Ingram Book (450), Dell Call Center (320), Bayliner Boats (305), BLM, US Forest Service, Douglas County, VA Medical Center.
Annual events/festivals:
Sportsman and Outdoor Show (Feb), Home Show (Mar), Umpqua Valley Roundup (June), Arts Festival (Jun), Music on Half Shell (Jun thru Aug), Graffitti Days (Jul), Wine Festival (Jul), Douglas County Fair (Aug), Festival of Lights (Nov thru Dec), weekly Auto Racing (Apr thru Sep), Christmas Fair (Dec)
Socioeconomic Breakouts:
| Ethnicity: |
|
| Caucasian |
93.9% |
| African American |
.2% |
| Native American |
1.5% |
| Asian |
.6% |
| Hispanic |
3.8% |
| |
|
| Age: |
|
| 0-19 years |
26.5% |
| 20-34 years |
15.1% |
| 35-54 years |
29.3% |
| 55-64 years |
11.3% |
| 65+ years |
17.8% | |
| Annual Income by Percentage: |
| <$15,000 |
4.4% |
| $15,000 - $25,000 |
17.2% |
| $25,000 - $35,00 |
25.3% |
| $35,000 - $50,000 |
30.3% |
| $50000 - $75,000 |
16.2% |
| $75,000 and above |
6.6% |
| |
|
| Education: |
|
| High School Grad |
81% |
| Bachelor's Degree or higher |
13% | |
Colleges and Universities:
Umpqua Community College
Unique landmarks/tourist attractions/amusement parks/places of historical relevance:
Wildlife Safari, 12 wineries, Crater Lake, Oregon Coast, Umpqua River System, Seven Feathers Casino & Hotel
Climate/weather data:
479 feet elevation, 34 to 48 degrees in Jan, 39 to 63 in Apr, 53 to 84 in Jul and 43 to 67 in Oct, Winter snowfall very unusual, annual rainfall is 33 inches. Has reputation for having the lowest average wind velocity in the United States. |
